If you have chosen to explore the "Beyond the Book 2.0" Program, you must be serious about having fun, making money, and doing good.

Please share 5 minutes of your time
to fill in the application below.

Date:.
.....To: .New Members Enrolling in the "Beyond the Book" 2.0 Online Training and Workshop
From: .Declan Dunn

It can be done. Make no mistake about it. Just be straight with me...

Please fill in as much as you feel comfortable filling in...none of this is required. But the more you share, the more we can help you focus. All your responses will be kept in confidence and not shared with other members unless you choose to share...which is what we recommend in most cases.

You'll learn more by challenging your ideas than by keeping too quiet...but it's up to you.

Because you want to succeed, it's important to identify where you are, and where you want to be. Your application will be reviewed directly by me if you send this in by March 21, 2007. You will be contacted by email for and/or phone about your application.
1. Is this an existing business?	Yes No
If yes, primary business URL:

2. What is the most important question you would like answered for your business?

3. Briefly describe the 3 results you would like to get now with the Internet.

4. Tell me a little about your target customer (age, income, gender, etc.)

5. Who are your top 3 competitors?

6. Do you have complete e-commerce (shopping cart, merchant account access, web site, and hopefully landing pages) or are you just beginning? Give a brief overview of your story.

7. Who are the top 3 connectors, influencers, and web sites related to your product/service? (Optional, it's ok not to know... These are the people who can get you to your customers now.).

8. How long have you marketed on your book and how do you do it (for example, using affiliate marketing, or through your email list, advertising, joint ventures, etc.)?

9. Describe your customer; what would it be like to meet them in the real world? (For example, think about their age, gender, geographic location...then describe what they have in common and why they love what you are doing.

10. Check off what you would like to explore:

Generate leads for your business; Develop mailing lists for future promotions; Blogs; Internet Radio and Podcasting Public Relations; Selling Products and/or Services; Target specific audiences; Market Research.

11. Do you have a business plan for the Internet?

Yes No

12. Why should we talk? This is your space to answer anything left open in your mind. Have fun!

Finally, Describe Your Business
First Name:
Last Name:
Title:
Business Name:
Business Type:
Address:
City:
State:	Select... Alaska Alabama Arkansas Arizona California Colorado Connecticut Washington, DC Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana Nebraska North Carolina North Dakota New Hampshire New Jersey New Mexico New York Nevada Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming
Zip Code:
Country:
Phone:
Fax:
Email Address:
Web Address:
Number of Employees: